Immersive Campaign for Fortnite X Unofficial Eyewear

AKQA created 'Play the Frame', an immersive campaign merging the physical and digital worlds for Unofficial’s eyewear collaboration with Fortnite. The activation featured synchronized real and virtual treasure chests, engaging streamers and their communities in an interactive experience that blurred the line between gaming and fashion. The campaign reached millions across Twitch and YouTube, reinforcing Unofficial’s connection to Gen Z culture.