Campaign And Visual Identity For Evian I Wanna Liveyoung

AKQA collaborated with evian to evolve its long-running 'Live Young' platform into a new campaign titled 'I Wanna'. The project celebrates a youthful, curious mindset through hyperreal portraits, short films, and large-scale outdoor activations across major cities. Featuring figures like Maria Sharapova and Luka Sabbat, the campaign merges fantasy and reality to inspire a new generation to live young.