Studio: AKQA

Client: Bethesda Softworks

Work: Art Direction

Industry: Entertainment

Launch Campaign For Starfield By Bethesda

AKQA partnered with Bethesda Softworks to create a global launch campaign for Starfield, inspiring a new generation of explorers through a cinematic film and immersive storytelling. The campaign extended across digital, outdoor, and cultural activations, celebrating humanity’s enduring curiosity about space.

Tags: Activation, Audience, Exploration, Journey, Mechanic