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Global Fan Campaign for FIFA 21 Team of the Year by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: EA Sports

Work: Art Direction

Industry: Entertainment

Global Fan Campaign for FIFA 21 Team of the Year

AKQA partnered with EA Sports to launch the FIFA 21 Team of the Year campaign, inviting fans worldwide to vote for their ultimate XI. Through films, social activations, and a dynamic visual toolkit, the campaign amplified fan voices and drove record engagement across 195 countries.

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Tags: Community, Film, Player, Toolkit, Voting

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