Studio: AKQA

Client: WWF-Canada

Work: Campaign

Industry: Non-profit

Awareness Campaign For Wwf Endangered Species

AKQA collaborated with WWF-Canada to create 'Endangered Pieces', a collection of jigsaw puzzles where each piece represents one animal left in the wild. The project transforms a familiar pastime into a tangible reflection of species decline, raising awareness and funds for wildlife conservation. Released on Panda Day, the puzzles aim to inspire hope and collective action for nature’s restoration.

Tags: Awareness, Conservation, Initiative, Puzzles, Species, Wildlife