Support indie design curation — unlock the full archive, all cases & client dataSee Pro plans →Unlock the full archive →

D1S1 Design Spotlight

Home Directory Explore Read Jobs Pricing

Sign Up / Login

Home Directory Explore Read Jobs Pricing

Sign Up / Login

D1S1 Design Spotlight

Curated design studios, case studies and jobs — updated daily.

Directory

Studios Countries Tech Stack Clients People

Explore

Work Industry Tags Colours Fonts Awards Events Timeline Monthly Archive Weekly Archive Today's Archive

Read & Jobs

Jobs Articles News Pricing

About

About Publishing Guide Contact RSS Feed

Privacy Terms Cookies

© 2026 D1S1 · Made by Partdirector in Matosinhos, Portugal

Experiential Activation for Nike and JD Sports Air Max Day by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: Nike and JD Sports

Work: Experience Design

Industry: Retail

Experiential Activation for Nike and JD Sports Air Max Day

AKQA created an innovative Air Max Day activation for Nike and JD Sports, transforming the concept of 'Air' into a literal delivery experience. Through drone drops and in-store AirDrop surprises, the campaign engaged customers both digitally and physically, celebrating the iconic Air Max in unexpected ways.

More in blue

View on AKQA’s Website→

D1S1 Weekly

Get a concise design edit each week.

Selected work, useful context, and no daily noise.

Email addressFree. Unsubscribe anytime.

Date: Mon, May 19

Tags: Footwear, Box, City, Shoe, Signage, Uniforms

Keep exploring

Related cases

More from AKQA

AI-Powered Digital Platform for Nestlé Goodnes

Same work type

Retail Experience for Red Tongue Pangyo Store

Same work type

Pop-Up Experience for Drappier Champagne

Same work type

Retail Experience for 826 Valencia Tenderloin Center

Jason Schulte Design

← Previous caseBrand Repositioning and Visual Identity for Istituto Europeo Di Design Next case →Brand Identity for Glitch Entertainment Park