Studio: AKQA

Client: Cybex

Work: Art Direction

Industry: Automotive

Global Campaign For Cybex Anoris T I-size

AKQA partnered with CYBEX to launch a global campaign introducing the Anoris T i-Size, a forward-facing car seat with integrated airbag technology. The cinematic storytelling and serene aesthetic redefined how safety and innovation are communicated to parents, balancing emotional connection with technological sophistication.

Tags: Innovation, Narrative, Safety, Storytelling, Technology