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A Practice for Everyday Life rebranded London-based architecture studio Feilden Fowles with a refined identity centered on a bespoke sans serif typeface inspired by stone carving. The new brand reflects the studio’s focus on craft, materiality, and collaboration, using a soft grey and green palette and a distinctive ‘FF’ ligature logo. The project includes print collateral and a refreshed online presence.
The Brand Identity interviews AUFI co-founder Nick Bell about the company’s role as a matchmaker between ambitious brands and top creative agencies. The discussion covers AUFI’s founding story, its approach to pairing clients with agencies, and its collaborative Christmas project ‘Wrapping Up,’ which involved 12 London studios producing sustainable screen-printed wrapping papers. The project’s proceeds supported the charity Wrap Up London.