Willow Hill
Co-Founder · Chief Creative Officer · Creative Director
In their own words
Healthee came to us with a strong vision but a visual identity that didn't reflect the emotional value of what they offer.
The ripple represents impact. When someone understands their benefits and feels empowered in their healthcare journey, that clarity creates positive ripple effects in their life.
We wanted Healthee to feel like a guide, not a gatekeeper.
Leading with the technology could make the brand feel cold. The emotional power came from how the AI helps people.
The journey of a previvor is, at its core, about protecting life, yet it is too often treated in the language and aesthetics of disease.
We wanted the brand to feel like a trusted hand, not a hospital brochure.
We believe that design should improve lives and systems.
Articles & interviews
- Scout Lab Unveils Healthee's New Warm, User-Friendly Brand Identity
Creative agency Scout Lab has rebranded AI-powered health benefits platform Healthee with a new identity centered on empathy, clarity, and warmth. The design introduces a ripple motif symbolizing positive impact, a poppy red-led color palette, and a focus on human experience over technology. The rebrand aims to make healthcare communication more accessible and emotionally resonant.
- Scout Lab Designs Compassionate Brand for The Previvor
Creative agency Scout Lab rebranded The Previvor, a cancer prevention platform founded by Allyn Rose, with a compassionate and human-centered identity. The new design replaces clinical aesthetics with soft colors, modern typography, and empathetic storytelling to support women facing complex health decisions. The project reflects Scout Lab’s philosophy of using design as a tool for care and connection.