We wanted to push that idea to the extreme and imagined the whole identity as if viewed through a handheld mobile device.
We made Monstie the absolute hero of the show, inspiring every brand asset and tone of voice.
We wanted myth, not middleware.
The Hague branding agency Verve redesigned mobile virtual network operator Lebara's identity to better reflect its modern, customer-focused proposition across European markets. The system centres on a "Smart Perspective" platform, combining warped bespoke typography, Smarter Blue and Think Pink, and fisheye spatial collages that gain depth in motion.
The Brand Identity interviews Verve about its comprehensive rebrand after 18 years in operation. The agency has repositioned itself from a creative studio to a global brand consultancy built around the philosophy of making brands 'irreplaceable.' The new identity merges hand-painted watercolours with AI-generated motion to symbolize the balance between human craft and intelligent technology.
Amsterdam-based agency Verve rebranded email marketing platform Inbox Monster by transforming its existing mascot into a central brand character named Monstie. The project includes a custom typeface, Monstie Sans, developed with Blast Foundry, and a color system inspired by emotional states of email marketers. The rebrand aims to inject personality and storytelling into the SaaS space, moving away from generic tech aesthetics.