Valentino Angela
Creative Director, Design Director
In their own words
Purple is where warm and cool meet, red’s energy and blue’s calm folded into a single hue. That is the exact tension Spectrum is built on: the pulse of the music and the stillness of the body, held in one place.
Circles, squares and triangles are the only shapes that are genuinely universal. You know them before you can read. There’s no barrier of interpretation.
The ‘W’ in particular echoes the same rounded angles that define the symbol, creating direct continuity between the wordmark and the icon.
Instead of relying on warm browns and earthy tones, colours typically used to communicate coffee, we focused on building a mood.
The minimalism in Flow is not about stripping things down, but about curating them with intention.
a premise for cultural exchange and a catalyst for new ideas
Each colour of the brand is also linked to a specific book genre, creating a direct communication system that helps visitors navigate the library
Articles & interviews4
- Recent Unifies Spectrum’s Music, Wellness and Place Identity
Amsterdam and Abu Dhabi-based studio Recent™ redesigned the identity for Spectrum, a six-day Aruba music and wellness experience intended to travel to future locations. The system unites the event’s Ritual, Pulse and Body pillars through an interlaced three-S mark, rounded New Edge 666 typography, and a broad purple palette. Halftones, gradients and a pill-based information system allow the identity to flex across programming, wayfinding, menus and guest products.
- Recent™ Shapes Olla’s Identity with Circle, Square and Triangle
Recent™ developed a geometric, approachable brand identity for Olla, a liquid staking protocol built on the Aztec network. Using circle, square, and triangle as the foundation, the design communicates liquidity, stability, and accessibility through simple forms, warm colors, and clear typography. The identity aims to make DeFi feel inviting and trustworthy rather than technical or exclusive.
- Recent™ builds a coffee brand around calm energy and forward motion