Tomasz Pawluk
Designer · Co-Founder
In their own words
We chose to use uppercase letters for the logo because they convey a sense of elegance and formality while also offering practical advantages in terms of readability.
White was an obvious choice for us, and it created a perfect balance with the blood red/Pompeian pink colour, which not only defines the brand but also reflects the gallery’s interior.
Articles & interviews
- Hugmun's design for OBJEKT gallery showcases art world competitiveness
Copenhagen-based studio Hugmun designed a refined and elegant brand identity for OBJEKT, a new art and design gallery in Warsaw. The identity uses classic serif typography, a restrained color palette of white and red, and tactile print finishes to reflect the gallery’s sophisticated aesthetic. Collaborations with interior designer Aleksandra Hyz and Marceli Printery helped integrate the brand across physical and printed touchpoints.
- Hugmun’s calligraphic identity for EnKo Beauty reflects the artistry of founder Caylin McDonie
Copenhagen-based studio Hugmun created a calligraphic, textured brand identity for EnKo Beauty, a cosmetics brand founded by makeup artist Caylin McDonie. The design features custom typography, tactile packaging, and a monochromatic palette that reflects McDonie’s avant-garde artistry. Collaborating with MARCELI printery, Hugmun used Fedrigoni paper and letterpress techniques to achieve a refined, sensory experience.