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The article discusses how at-home STI testing brands are helping to destigmatize sexual health and make testing more accessible. It situates this trend within the broader rise of telehealth and direct-to-consumer healthcare services accelerated by the COVID-19 pandemic. The piece highlights the role of packaging and brand design in normalizing conversations around sexual wellness.
This is a Dieline design-news roundup titled "The Brief 7/25/17: Design News You Might Have Missed." The supplied article content contains only the introductory line, "Here’s the latest," while the substantive roundup material is gated behind a subscription prompt.
Edmundas Jankauskas developed a master’s-project concept for fresh-herb packaging that enables consumers to grow herbs themselves rather than purchase herbs packaged in plastic. The concept responds to food waste and plastic pollution by combining a food-growing product with reduced packaging waste.
Azadeh Graphic Design Studio created a limited-edition wine-can and label concept for Et Cetera’s new line of limited-run wines. Inspired by Shiraz wine history, Iranian motifs, and Iranian painting, the ornate, sunny packaging uses individual patterns and little text to distinguish full-bodied from effervescent wines while conveying luxury and exclusivity.
The article spotlights LOLA's pad and tampon packaging, designed by Karen Messing. Its clean, minimalist presentation and calming blue-and-purple palette deliberately depart from conventional feminine-hygiene packaging clichés, positioning menstruation as a normal part of everyday life. The piece also introduces an upcoming interview with LOLA co-founder Jordana Kier about the female-run subscription business.
This article examines the emotional and cognitive dimensions of branding, focusing on how consumers perceive label colors, graphic styles, and logos. It frames attention, perception, comprehension, and memorization as key stages in turning an unfamiliar product into a beloved brand.