Founder · Designer
The Brand Identity interviews Leeds-based studio Otto, founded by Teo Villacci and Liam Kay, about their journey from post-pandemic freelancing to creating high-profile campaigns for Olivia Dean and other clients. The duo discuss their process-driven approach that prioritises feeling and context over trends, their cross-industry adaptability, and their ambitions to grow while staying hands-on. The conversation highlights Otto’s resourcefulness, collaborative ethos, and commitment to authentic, cohesive design work across music, fashion, and wellness sectors.
Otto Studio has rebranded Goalhanger, the UK podcast network co-founded by Gary Lineker and Tony Pastor, into a multi-format media identity inspired by print culture. The new system emphasizes human presence, editorial authority, and visual clarity through crafted photography, real sets, and the ABC Marist typeface. Creative directors Stephen Mai and Alistair Dixon led the overhaul to reflect Goalhanger’s evolution beyond audio into video, live events, and digital platforms.