Taylor Swift
Articles & interviews3
- Influencer Kits Expand Beyond Influencers to Broader Consumer Audiences
Doug Wilson traces the convention of reading ALL CAPS as shouting from documented nineteenth-century newspaper usage through telegrams, public notices, and early internet culture. The article argues that habitual uppercase use has diluted its authority and encouraged lowercase typography as a signal of authenticity and vulnerability. It also introduces Bristol type and lettering designer Jamie Clarke's attempt to create an impactful uppercase display font with a more conversational, human tone.
- 10ft Human Hair Ball Rolls Through New York for K18 Campaign
Culture columnist Gary Grimes examines why established film and music celebrities often struggle to gain critical respect when they exhibit visual art. Using Adrian Brody, Jack White and Ed Sheeran as recent examples, the article considers criticism of celebrity vanity projects, gallery economics, class and art-world gatekeeping, while noting exceptions such as Brad Pitt, Sharon Stone and Lena Dunham.
- "Dolly Parton's Lessons on Brand Authenticity and Clarity"
In this guest article for Creative Boom, Jamie Williams of isobel draws parallels between Dolly Parton's self-assured persona and how brands can achieve clarity and authenticity through a 'brand reset'. Using examples like LEGO, Oatly, and Old Spice, Williams argues that rediscovering a brand’s core truth leads to long-term success. The piece promotes isobel’s event 'The Power of a Brand Reset', exploring how businesses can evolve their brand stories with purpose.