Syd Brak

Illustrator

4 articles · Jan 2018 — Oct 2020

Articles & interviews

  • Packaging for Tangent GC Organic Soap by Carl Nas Associates

    BP&O · Oct 13, 2020

    BP&O features Carl Nas Associates’ packaging design for Tangent GC’s organic soap range. The project extends the brand’s minimalist typographic system originally created at Essen International, emphasizing sustainability through uncoated paper wraps and low-impact materials. The article praises the continuity, restraint, and conceptual alignment between product, packaging, and brand values.

    Carl Nas AssociatesEssen InternationalTangent GCpackaging
  • Tangent GC Organic Wash by Carl Nas Associates

    BP&O · May 12, 2020

    BP&O features Carl Nas Associates’ packaging design for Tangent GC’s organic detergent range. The project extends the brand’s minimalist typographic system into bespoke bioplastic bottles, emphasizing sustainability and tactile design. The article highlights the studio’s long-term evolution of Tangent GC’s visual and material language.

    Carl Nas AssociatesEssen InternationalTangent GCpackaging
  • New Packaging: TGC x Stenerhag by Carl Nas Associates

    BP&O · Jan 30, 2019

    BP&O features Carl Nas Associates’ packaging design for Tangent GC’s limited edition collaboration with Swedish artist Åsa Stenerhag. The project extends the brand’s minimalist identity into a tactile, colourful expression through hand-painted boxes celebrating new organic soap fragrances. The design balances the clinical precision of TGC’s typography with natural materials and artistic texture.

    Carl Nas AssociatesEssen InternationalTangent GCpackaging
  • Packaging for Tangent GC by Carl Nas Associates

    BP&O · Jan 19, 2018

    BP&O features Carl Nas Associates’ packaging design for Tangent GC’s organic hand cream. The project extends the brand’s minimalist typographic identity into a new material expression using recyclable aluminium tubes and a campaign featuring airbrush illustrations by Syd Brak. The design balances clinical utility with artistic expression, reinforcing Tangent GC’s organic and authentic brand values.

    Carl Nas AssociatesEssen InternationalTangent GCpackaging