The brief was to build a cohesive and long-lasting identity that appeals to teachers, learning specialists and students.
Museums, with towering white walls and a lot of ‘don’t touch’ signs, can feel intimidating, especially for younger visitors.
Instead of chasing trends, we focused on creating a voice that felt open and adaptable.
The article profiles designer and educator Lydia Chodosh, whose work explores how knowledge is archived and transmitted through design. Her MFA thesis 'On the Impulse to Notate' combines literary and visual research into a 480-page book and digital archive, reflecting her fascination with systems of notation and the color blue. The piece also highlights her collaborative work for the 2023 RISD Biennial and her interdisciplinary approach linking literature, design, and education.
Brooklyn-based studio Athletics developed a flexible, tactile brand toolkit for MoMA’s School & Teacher Program to make the museum more engaging for young visitors. The system layers doodles, stickers, and conversational text over MoMA’s established aesthetic, maintaining its identity while introducing playful, approachable elements. The project emphasizes adaptability, allowing educators to easily create materials that resonate with diverse student groups.