Senior Designer · Designer
Creative Boom profiles Philadelphia-based design studio Smith & Diction, co-founded by Mike and Chara Smith. The article explores the studio’s origins, creative philosophy, and collaborative culture, highlighting key projects such as Perplexity, The Rail Park, and Living Roots Wine & Co. It paints a portrait of a small but passionate team committed to thoughtful, boundary-pushing design rooted in their love for Philly.
The Brand Identity interviews Mike Smith of Philadelphia-based studio Smith & Diction about their creative philosophy, process, and evolution. Smith discusses the studio’s origins, team dynamics, and their approach to heartfelt, exploratory branding work. The conversation highlights their love for community, creative freedom, and the balance between passion projects and financial sustainability.