Sergio Membrillas

I find it rather amusing that, as designers, we worked so hard to be recognised as illustrators when we were focused on illustrating, and now we seem to be working just as hard to be recognised as artists.

The difference is that I never took myself particularly seriously as an art director.

I always try to smuggle illustrations into every project I work on.

The two things can coexist.

I enjoy explaining why something works, where it comes from, and how different visual ideas can connect. In that sense, teaching and art direction feed into each other quite naturally.

It's a newspaper-format publication that brings together all the band posters I've designed over the past year, functioning almost like an archive of that period of my work.

Today, promoters rarely print posters anymore, as most of the focus is on digital promotion.

I believe evolution is essential for every artist. Change is not something I resist; it's something I enjoy and welcome as part of the creative journey.

I've always valued having a physical relationship with art. There's something essential about feeling the wood of the pencil, manually erasing mistakes, rather than simply double-tapping a screen.

Create work that makes you happy when you go to sleep at night.