Founder · Creative Director
This approach pays homage to established media while incorporating the sensationalist style of tabloids.
Our goal was to explore this information overload and balance it with the clarity and legibility needed to ensure the fund’s purpose is communicated effectively.
Studio Cronica created a brand identity for the European Media and Information Fund, an initiative combating disinformation across Europe. Drawing inspiration from both print and digital media, the identity merges newspaper typographic structures with UI elements to reflect the evolution of information consumption. The project uses Founders Grotesk and Signifier typefaces to balance boldness and clarity, supported by motion work from Lyft Creative Studio.