Sergey Andronov
Head Of Brand Design · Creative Director
Studios:ManychatManychat Brand StudioManychat Brand Design Studio
Quotes
“As the event grew and became more creator-focused, we needed a system that could feel more alive and socially dynamic while still staying rooted in Manychat’s technological clarity.”
“A structured system where simple geometric forms begin to behave like people.”
“We literally brought in our own favourite tees – different brands, different countries, the stuff we actually wear every day – and handed them to our production partner.”
“People don’t just wear this merch for a photo shoot – they live in it.”
“The merch became a tool for connection. It brought people from different teams together, gave them a playful way to express creativity, and resulted in pieces we genuinely love to wear.”
“The goal isn’t to sell anything. It’s to speak directly to the people shaping culture online – their struggles, their questions, their creative lives – and to create a space where those conversations can unfold honestly.”
“We can move fast, iterate endlessly, and make tweaks as needed without having to deal with the back-and-forth of an external agency.”
“We wanted the look and feel to connect with creator culture, so we made the visuals more vibrant, dynamic, and emotional.”
“When they overlap, it creates this spark of creativity, which totally captures the spirit of the Instagram Summit.”