Rohini Kejriwal

Articles & interviews

• Zitong Zhao Crafts Bold Identity for TenTen Photosynthesis Using Typography

  The Brand Identity · Apr 21, 2025

  The Brand Identity features Brooklyn-based designer Zitong Zhao’s elegant brand identity for Los Angeles plant shop TenTen Photosynthesis. Inspired by the resilience and adaptability of ferns, Zhao created a typographic system that embodies natural growth and organic beauty. The identity extends across logo, packaging, and interior design, using earthy tones and tactile materials to reflect the brand’s ecological ethos.

  Zitong ZhaoTenTen Photosynthesisbranding
• Chloé Gaillard Merges Ceramics and Design in Project Kaolyn

  The Brand Identity · Apr 21, 2025

  The Brand Identity features Paris-based designer Chloé Gaillard’s self-initiated project Kaolyn, a conceptual brand identity that merges ceramics and coffee culture. Using custom typography inspired by ceramic forms and AI-generated vase shapes, Gaillard explores the balance between craftsmanship and contemporary design. The project celebrates materiality, minimalism, and the fusion of traditional craft with modern technology.

  Chloé Gaillardbranding
• andstudio Elevates Basker Beer with Quiet, Thoughtful Branding

  The Brand Identity · Apr 17, 2025

  The article profiles Lithuanian studio andstudio’s brand identity for craft brewery Basker, inspired by the brewer’s handwritten notes and scientific precision. The design embraces minimalism with soft colors, authentic handwriting, and a custom wordmark that balances technical and human qualities. The result is a calm, thoughtful brand that stands out in the noisy craft beer market.

  andstudioBaskerbranding
• Olivia King Expands Inclusive Sans for Greater Versatility and Accessibility

  The Brand Identity · Apr 11, 2025 · Interview

  The Brand Identity interviews type designer Olivia King about Inclusive Sans 2.0, an expanded and refined version of her accessible typeface originally released in 2022. The update introduces ten styles, a variable font, and extended language support, reflecting King’s mission to make typography inclusive and barrier-free. The article explores her design process, accessibility research, and the open-source philosophy behind the project.

  typography
• Thomas Sturm Designs Fictional Café 'The Amma' with Personal Touch

  The Brand Identity · Apr 7, 2025

  The Brand Identity features designer Thomas Sturm’s self-initiated branding project for a fictional café and coffee roaster called The Amma. Created during his time in Lisbon, the project explores nostalgia, warmth, and imperfection through hand-drawn illustration, 3D design, and tactile typography. Using typefaces by James Coffman, Sturm blends vintage inspiration with modern sensibilities to craft a heartfelt identity that feels both personal and timeless.

  The Ammabranding
• "MORE Studio's India Trip Shapes Curry Cafe's Identity"

  The Brand Identity · Mar 31, 2025

  MORE Studio rebranded Melbourne’s Curry Cafe with a vibrant, research-driven identity inspired by Creative Director Matthew Tambellini’s travels through India and beyond. Drawing from vernacular design, found ephemera, and Tamil language elements, the project celebrates authentic cultural storytelling. The result is a maximalist yet structured brand system spanning print, digital, and motion applications.

  MORE StudioCurry Cafebranding
• “Play is everything.” Jennifer Wright on concocting the wondrous worlds of Broccoli magazine

  The Brand Identity · Jan 23, 2024 · Interview

  The Brand Identity interviews Austin-based designer Jennifer Wright about her creative journey, the founding of Citron Studio, and her long-term collaboration with Broccoli magazine. Wright discusses her sustainability-driven approach, the playful and fantastical aesthetic of Broccoli, and how motherhood and collaboration have shaped her design process.

  Citron StudioWieden+KennedyKinfolkBroccoli Magazineeditorial