Art Director · Designer
We reviewed detailed reports from organisations like WHO and UNICEF to understand the scale of the issue.
We dove deep into understanding how debris is formed, how the pieces are tracked, their motion, reflective properties, and of course, the sheer amount of it.
Apparat’s tabular figures feature was exactly what we needed for layouts containing lists and tables, especially for such a data-heavy campaign.
Our goal with Freedom Grams was to bring the story and data about cannabis injustice to the public with a tone of neutrality.
Kimera collaborated with AI code editor Cursor to refresh its brand identity, centering the system around a custom typeface family derived from Waldenburg. The project integrated brand and product design through Cursor Gothic and Cursor Mono, a logo system, and interactive web elements that mirror the coding environment. The result balances technical precision with human warmth, redefining how typography can unify brand and product experiences.
Serviceplan Innovation collaborated with Nigerian fintech Herconomy to launch 'Breastmilk Money,' a campaign and digital platform that turns breastfeeding into a financial asset. The project combines emotional storytelling with data-driven design, featuring a fluid visual identity inspired by the natural colours of breastmilk and a calculator that quantifies the financial savings of breastfeeding. The campaign aims to empower Nigerian mothers through both health education and financial independence.
Serviceplan Innovation, in collaboration with Moby Digg and Eat, Sleep + Design, created the digital campaign 'Space Trash Signs' to raise awareness about space pollution. The interactive website visualises real space debris as constellations, combining data from Privateer with motion design and editorial storytelling. Using the Apparat typeface and a bright orange wordmark, the project aims to make the invisible issue of orbital debris tangible and urgent.
Serviceplan Innovation and Workbyworks collaborated with Japanese-German textile startup AIZOME to create the brand identity and packaging for WASTECARE, a skincare line derived from textile dyeing wastewater. The design draws inspiration from molecular structures, combining sustainable materials, custom typography, and a scientific aesthetic to reflect AIZOME’s eco-conscious innovation. The project includes a bespoke typeface, recyclable packaging, and an editorial publication that communicates the brand’s mission and process.
Serviceplan Group created the brand identity for Freedom Grams, a not-for-profit cannabis initiative that raises awareness of cannabis incarceration in the U.S. The identity features a generative typeface inspired by prison bars and a striking orange palette referencing prison jumpsuits. The design system is open source and adaptable, combining social impact with innovative typography and digital technology.