Rohil Borole

Designer · Art Director

2 articles · Jun 2025Nov 2025

Studios:Object TheoryServiceplan Innovation

In their own words


Articles & interviews

  • How Kimera built Cursor’s identity around a custom typeface system

    Kimera collaborated with AI code editor Cursor to refresh its brand identity, centering the system around a custom typeface family derived from Waldenburg. The project integrated brand and product design through Cursor Gothic and Cursor Mono, a logo system, and interactive web elements that mirror the coding environment. The result balances technical precision with human warmth, redefining how typography can unify brand and product experiences.

    KimeraCursorObject TheoryCursorbranding
  • "Serviceplan Campaign Turns Breastfeeding into Savings with Herconomy"

    Serviceplan Innovation collaborated with Nigerian fintech Herconomy to launch 'Breastmilk Money,' a campaign and digital platform that turns breastfeeding into a financial asset. The project combines emotional storytelling with data-driven design, featuring a fluid visual identity inspired by the natural colours of breastmilk and a calculator that quantifies the financial savings of breastfeeding. The campaign aims to empower Nigerian mothers through both health education and financial independence.

    Serviceplan InnovationServiceplanPlan.Net GroupHerconomybranding