Rohil Borole
Art Director, Designer
In their own words
We reviewed detailed reports from organisations like WHO and UNICEF to understand the scale of the issue.
We dove deep into understanding how debris is formed, how the pieces are tracked, their motion, reflective properties, and of course, the sheer amount of it.
Apparat’s tabular figures feature was exactly what we needed for layouts containing lists and tables, especially for such a data-heavy campaign.
Our goal with Freedom Grams was to bring the story and data about cannabis injustice to the public with a tone of neutrality.
Articles & interviews5
- How Kimera built Cursor’s identity around a custom typeface system
Kimera collaborated with AI code editor Cursor to refresh its brand identity, centering the system around a custom typeface family derived from Waldenburg. The project integrated brand and product design through Cursor Gothic and Cursor Mono, a logo system, and interactive web elements that mirror the coding environment. The result balances technical precision with human warmth, redefining how typography can unify brand and product experiences.
- "Serviceplan Campaign Turns Breastfeeding into Savings with Herconomy"
Serviceplan Innovation collaborated with Nigerian fintech Herconomy to launch 'Breastmilk Money,' a campaign and digital platform that turns breastfeeding into a financial asset. The project combines emotional storytelling with data-driven design, featuring a fluid visual identity inspired by the natural colours of breastmilk and a calculator that quantifies the financial savings of breastfeeding. The campaign aims to empower Nigerian mothers through both health education and financial independence.