Rafa Roses
Creative Director, Founder
In their own words
The graphic history was already there, on the street and in the neighbours’ memory. Our job was not to invent a visual world for the hotel, but to know what to pick up.
The logotypes don’t necessarily look alike, and that is intentional. What connects them is their provenance: they all come, directly or indirectly, from the graphic memory of the same neighbourhood. The coherence comes from the place rather than from imposing a single visual style.
The sum of the industry’s most talented and inspired creatives.
One of those eureka moments when everything falls into place.
The typeface has a strong personality, particularly in uppercase letters, while maintaining a neutral character that helps achieve our desired minimal aesthetic.
Our goal was to create an identity that is neutral enough to seamlessly complement any of Partner Films’ projects, regardless of their style or art direction, while maintaining a clear and distinctive personality that gives the brand its own voice.
Articles & interviews2
- Studio Roses roots Palma hotel identity in El Terreno
Studio Roses created the strategy, naming, identity, tone of voice, brand architecture and signage for Terreno Barrio Hotel, Piñero’s first urban hotel in Palma. Drawing on El Terreno’s surviving nightlife-era lettering, signage and family archives, the studio developed an intentionally multiple, place-led identity rather than a single corporate mark. The work extends across public-facing venues, a website, eclectic wayfinding and a launch letter positioning the hotel as an active part of its neighbourhood.
- "Studio Roses Reinvents Partner Films' Brand with ‘+’ Symbolizing Collaboration"
Studio Roses designed a new brand identity for Partner Films, a creative production company in the fashion and luxury sectors. The rebrand centers on a clever '+' symbol derived from the letter 'T' in 'Partner,' representing collaboration and teamwork. The minimalist identity uses Neue Montreal typeface and editorial-inspired layouts to create a flexible yet distinctive visual system.