Founder
Playfulness is a practice. It’s a muscle that you can develop if you want to.
BP&O features Cotton’s brand identity for NoomaLooma, a new creativity wellness app founded by Piera Gelardi and Lakshmi Narayanee. The identity uses playful, generative 'o' forms, bright colors, and interactive typography to express the app’s focus on joyful, low-stakes creativity. While the design is praised for its flexibility and charm, the article notes that its childlike tone may undermine its credibility as a wellness tool.
The article features an in-depth conversation between Debbie Millman and Piera Gelardi on the 'What Matters' podcast. Gelardi discusses her journey from co-founding Refinery29 to writing her new book 'The Playful Way,' emphasizing how play, curiosity, and creativity foster resilience and connection in adult life. The discussion explores her upbringing in Maine, her family’s influence, and how play continues to shape her creative philosophy.