Designer · Art Director · Founder · Creative Director
This sans serif typeface, which was a perfect fit for the visual identity of Acquiso, radiates a modern essence.
Additionally, the fluid contours of these shapes adeptly symbolise the growth prospects that Acquiso extends within the realm of industrial equipment financing.
The Canevas logo is built around a custom typeface, made in-house.
It was designed to be bold, condensed, playful and clean.
It balances the very vibrant and playful branding and was also a key element to having an impactful identity that people recognise.
Clairoux Studio, led by Montréal-based designer Philippe Clairoux, created a bright and type-forward identity for Acquiso, a Canadian company specialising in commercial equipment acquisition. The branding uses a vibrant orange and deep blue-green palette with Familjen Grotesk type to convey clarity, confidence, and connection. The logo’s arrow motif symbolises growth and the link between buyers and sellers.
The Brand Identity features Clairoux Studio’s branding for Canevas, a new public event and retail space in Outaouais, Quebec. The identity centers on a custom in-house typeface complemented by Indian Type Foundry’s Satoshi, using bold colors and geometric forms to express community and festivity. The result is a playful yet timeless system that reflects Canevas’s focus on human connection.