Philippe Clairoux
Designer, Art Director, Founder, Creative Director
In their own words
This sans serif typeface, which was a perfect fit for the visual identity of Acquiso, radiates a modern essence.
Additionally, the fluid contours of these shapes adeptly symbolise the growth prospects that Acquiso extends within the realm of industrial equipment financing.
The Canevas logo is built around a custom typeface, made in-house.
It was designed to be bold, condensed, playful and clean.
It balances the very vibrant and playful branding and was also a key element to having an impactful identity that people recognise.
Articles & interviews3
- Company Policy’s Overtime Explores AI Through Creative Experimentation
Company Policy has launched Overtime, an internal creative platform for experimenting with AI, motion design and code outside the restrictions of client work. Structured around 12 open-ended themes, the initiative uses tools including Midjourney, Cinema 4D, After Effects, Touch Designer and Blender to produce image-making and motion experiments that can inform the studio’s client projects.
- Clairoux Studio’s identity for Acquiso captures the company’s expansive business with clarity
Clairoux Studio, led by Montréal-based designer Philippe Clairoux, created a bright and type-forward identity for Acquiso, a Canadian company specialising in commercial equipment acquisition. The branding uses a vibrant orange and deep blue-green palette with Familjen Grotesk type to convey clarity, confidence, and connection. The logo’s arrow motif symbolises growth and the link between buyers and sellers.
- Clairoux Studio’s organic identity for Canevas effortlessly combines colour, shape and system