Founder · Creative Director
We quickly realised that reworking the existing symbol would only lead to an exhausted formula.
We wanted to avoid a bottle logo! Like the client already used… We feel very proud to have come up with a logo that has even more bottles :), without looking like a clichéd bottle logo.
What we like most is that he never delivers exactly what you imagine: he always brings something better to the table.
The dotted pattern struck the right balance: expressive enough to give the compositions energy and atmosphere, but restrained enough for the illustrated characters to always remain the protagonists.
It is the only typeface used for GLAD, we chose it because of the amazing and yet subtle differences in its entire family.
We went for a warm palette of six colours that show pleasant and happy feelings related to chocolate.
Pedro Vareta Studio rebranded ELA Wines, transforming its dated bottle logo into a dynamic wordmark built from bottle, label, and box silhouettes. The identity extends across packaging, vehicles, and workwear, featuring playful illustrations by José Cardoso and a vibrant palette of ELA Red, White, and Rosé. The result modernizes the brand while celebrating its mobile bottling services across the Iberian Peninsula.
Porto-based studio VOLTA created a joyful, typographic identity and packaging for bean-to-bar chocolate brand GLAD. The design uses KyivType Sans exclusively, paired with a warm, flavour-inspired colour palette and tactile materials to express the happiness of chocolate. The project extends across packaging, digital applications, and the chocolate bars themselves.