Paul Rand
Designer · Other
Articles & interviews
- Memorial Day Revisits Thomas Maitland Cleland’s Sharp Design Critique
Steven Heller revisits Thomas Maitland Cleland’s 1940 essay 'Harsh Words,' a sharp critique of modernist design and functionalism delivered at an AIGA event. The article contextualizes Cleland’s neo-classical stance against the rise of modernism and industrial design, highlighting his defense of craftsmanship and typographic tradition. Heller reflects on how Cleland’s arguments still resonate in today’s debates about originality and technology in design.
- Thomas Maitland Cleland’s Harsh Design Critique Still Resonates Today
Steven Heller revisits Thomas Maitland Cleland’s 1940 essay 'Harsh Words,' a scathing critique of modernist design and functionalism delivered at an AIGA event. The piece highlights Cleland’s defense of craftsmanship and ornamentation against the rise of industrial and modernist aesthetics, showing how his arguments still resonate in today’s debates about technology and design standards.
- “I just love this endless exploration!” Tatiana Egoshina on why she thrives in the design world
The Brand Identity interviews Turkey-based multimedia designer Tatiana Egoshina about her evolution from fine art to digital design, her work at Readymag, and her independent projects. She discusses her approach to experimentation, her love of typography, and her passion for continuous creative exploration.
- Why Designers Matter More in an AI-Driven World
In this PRINT Magazine opinion piece, Justin Ahrens explores how artificial intelligence is reshaping the design landscape. He argues that while AI tools like Canva and Claude make creation faster and more accessible, they also amplify the need for human judgment, taste, and meaning. The article positions designers as essential guides in an era of automated creativity, emphasizing responsibility, clarity, and emotional intelligence.