Otso Reitala
3D Artist
Articles & interviews3
- Move over Pampers: Freestyle, with an identity by Marina Veziko, is here to shake up the diaper game
The article spotlights Helsinki-based designer Marina Veziko’s vibrant and sustainable brand identity for Freestyle, a new eco-friendly baby care brand. The identity combines a playful, colorful aesthetic with a custom wordmark inspired by the Earth and retro graphics, balancing sustainability with visual energy. Collaborations spanned photography, 3D, motion, and web development to create a cohesive, standout brand presence.
- Tino Nyman’s tranquil identity for ILO Living effortlessly hosts both Latin and Chinese scripts
The Brand Identity features Helsinki-based designer Tino Nyman’s tranquil brand identity for Shanghai retail brand ILO Living. The project balances Nordic minimalism with Chinese sensibilities, using typefaces Haben Grotesk, Scarla, and Finder to harmonize Latin and Chinese scripts. The identity extends across print, digital, and motion applications, supported by collaborators in photography and animation.
- Typographic mailer boxes reflect small business struggles
Helsinki-based designer and creative director Marina Veziko collaborated with sustainable packaging company Packhelp on a range of typographic mailer boxes for small independent businesses. The minimal brown-and-white cardboard designs use FK Grotesk Neue to form a semi-kaleidoscopic maze of 29 experiences, thoughts and pressures associated with entrepreneurship.