In their own words
The font is a continuous work in progress, an ongoing refinement and additive process as we build in more character.
Typography can be a code within a code, a game within a game, a system within a system.
Being able to push type to its limits, and sometimes beyond legibility, is something I find really fascinating.
I love both those words, chaos and control.
The future of type is… Whatever we want it to be.
But in truth, a lot of it is done by hand, or at least by logic.
I’d love it to be a bit of a handbook for people to create new letterforms or logotypes.
Articles & interviews3
- Pentagram refines Hiut identity around craft and Welsh roots
Pentagram partner Hugh Miller has refined the identity of Welsh jeans maker Hiut Denim Co. to foreground its factory craft, local heritage and Aberteifi roots. The rebrand introduces a pattern-cutting-informed wordmark, a redrawn owl icon, Founders Grotesk, and The Makers Font, a bespoke typeface created from factory workers' signatures. Photography and motion by Jess Ellis and Cat Garcia extend the identity through observations of the Cardigan landscape and factory floor.
- New book shows how questioning the alphabet can push typography further
Creative Boom features 'Alphabetical Playground', a new 698-page book by Nigel Cottier, design director at Accept & Proceed. The book challenges conventional views of the alphabet, exploring typography as a living system open to experimentation and conceptual play. Through interviews and reflections, Cottier discusses pushing type beyond legibility and balancing chaos with control in design.