Founder
Chris's rebrand has captured all that I was aiming for when I created Agua de Madre. The excellent design work has brought out the retro feel and the fun, elevating it beyond the classic to add a super edgy contemporary spin.
BP&O features a bold rebrand of London-based water kefir brand Agua de Madre by designer Chris Chapman. The new identity embraces maximalism through layered sticker motifs, vibrant colors, and a mix of retro-inspired typefaces, while retaining the brand’s original wordmark and Madre illustration. The result is a joyful, tactile, and contemporary visual system that redefines health drink branding.
Creative director Chris Chapman of Chapbook has rebranded London-based probiotic drink Agua de Madre, refreshing its identity while retaining key visual elements like the Madre illustration and wordmark. The new look uses vibrant colours, nostalgic typography, and playful sticker motifs to evoke joy and celebrate motherhood. The project reflects the brand’s mission to support both gut health and female-focused causes.