Nick
Founder
Studios:Life Factory
Articles & interviews
- Gardiner Richardson Revamps Life Factory with Human-Centered Brand Identity
Creative Boom reports on Gardiner Richardson’s rebrand for workplace well-being company Life Factory. The new identity centres on a bold 'thumbs up' symbol and a human, optimistic tone that contrasts with the tech-heavy aesthetics common in the sector. The project includes a refreshed visual system, illustration style, and brand strategy built around empathy and accessibility.