Neal McCullough
Illustrator, Designer Illustrator
In their own words
Designing the pitch deck helped us all visualise how the book was going to roll out, starting in the front garden and driveway, then moving room by room and ending up in the back garden.
The pop-up part of the project did fill me with dread, initially. I've always illustrated in 2D.
It was such a rewarding project.
Articles & interviews3
- Stay Confident as AI, Tight Budgets, and Slow Clients Shake Creative Work
Written by Tom May for Creative Boom’s 'Dear Boom' advice series, this article explores how creatives can maintain confidence amid AI disruption, economic uncertainty, and slower client activity. Featuring insights from designers, illustrators, and creative directors, it argues that human taste, craft, and authenticity remain irreplaceable strengths in the evolving creative landscape.
- "Self-Promotion Tips That Won't Make You Cringe"
Creative Boom’s article by Tom May explores how creatives can market themselves authentically without discomfort. Featuring insights from designers, illustrators, and creative directors, it offers practical advice on honesty, consistency, and reframing self-promotion as connection rather than bragging. The piece emphasizes confidence, community, and enjoyment in sharing creative work.
- "World's Most Kitsch Pop-Up Book Released"