Designer
Ashfall Studio developed a dynamic brand identity for Shelby, a decentralized hot storage protocol, centered on a hexagonal mark that evolves in motion. The system integrates geometry, motion, and typography to convey precision and energy, using duotone color palettes and GT Planar and ABC Repro Mono typefaces. The project includes extensive brand and motion guidelines, enabling consistent yet flexible applications across digital and campaign contexts.
Ashfall developed a new brand identity for Tekuma, an MIT spin-out urban innovation practice, balancing institutional authority with futuristic design. The system uses a restrained black-and-white palette, a vivid gradient accent, and a 3D form symbolizing Tekuma’s dual focus on credibility and forward-thinking urban design. Typography, motion, and grid systems reinforce the brand’s architectural precision and humanistic approach.