Megan Perkins
Designer
In their own words
I love being able to assemble the right team.
There’s always inspiration hiding in the research.
I’ve customised Smithee significantly to achieve the consistent slant and back slant angles, bringing a fun, bold and no-bullshit personality to the brand.
The colours are refreshing and optimistic, eye-catching and natural, in line with the product’s qualities.
The tones that suggest the ocean, sun, grass and sky gently gesture to the fun things drinkers can do on the weekend without a hangover.
Articles & interviews3
- Megan Perkins on the Tasmanian design scene and the experimental approach that drives her practice
The Brand Identity interviews Tasmanian designer Megan Perkins about her multidisciplinary and experimental approach to design. She discusses her transition from in-house creative work to running her own studio, her emphasis on research and materiality, and the influence of Tasmania’s creative community and landscape on her practice.
- Megan Perkins captures movement and vibrancy in her identity for hangover-avoiding beverage Dodge
Tasmanian designer Megan Perkins created a vibrant and dynamic brand identity for Dodge, a hangover-avoiding beverage. The identity features a customised version of Smithee typeface, supported by Acumin and Redaction, and a bright yellow and turquoise palette reflecting the drink’s natural ingredients. The design captures movement and energy while maintaining approachability for a youthful, gender-neutral audience.
- The Edit: five projects including Emunah Winer’s modular identity for global community Olami