Designer
I love being able to assemble the right team.
There’s always inspiration hiding in the research.
I’ve customised Smithee significantly to achieve the consistent slant and back slant angles, bringing a fun, bold and no-bullshit personality to the brand.
The colours are refreshing and optimistic, eye-catching and natural, in line with the product’s qualities.
The tones that suggest the ocean, sun, grass and sky gently gesture to the fun things drinkers can do on the weekend without a hangover.
The Brand Identity interviews Tasmanian designer Megan Perkins about her multidisciplinary and experimental approach to design. She discusses her transition from in-house creative work to running her own studio, her emphasis on research and materiality, and the influence of Tasmania’s creative community and landscape on her practice.
Tasmanian designer Megan Perkins created a vibrant and dynamic brand identity for Dodge, a hangover-avoiding beverage. The identity features a customised version of Smithee typeface, supported by Acumin and Redaction, and a bright yellow and turquoise palette reflecting the drink’s natural ingredients. The design captures movement and energy while maintaining approachability for a youthful, gender-neutral audience.
The Brand Identity’s 'The Edit' roundup highlights five recent design projects, including Emunah Winer’s modular rebrand for global Jewish community Olami. Other featured works include Brada’s playful identity for SNEAKRS, Megan Perkins’ nostalgic rebrand for R&R Smith, Ragged Edge’s transparent branding for Reveal, and Nordebrink Studio’s refined redesign of SearchSystem. The article showcases diverse approaches to branding, typography, and digital design across industries and geographies.