Maximilian Mauracher
Designer, Co-Founder, Design Lead
In their own words
We use AI responsibly and not in a way that replaces creatives like photographers or illustrators.
It’s pretty great to be able to educate clients.
The symbol is always being used together with a QR code.
They are loosely connected to the episodes; there’s, for example, one episode called ‘white water,’ about the sea; we picked a nautilus to visualise it.
It’s inspired by a cassette tape, where the tape goes in a loop; it is also a little bit inspired by an infinity-symbol, counteracting the idea of a limited archive.
spent quite some time last year in the Amazon, 3D scanning trees and plants, actually whole forests, to manipulate and distort them digitally.
Nothing has been a purely visual or aesthetic decision, some might call it too conceptual now, but we think it was necessary to go deeper than what is out there already.
the stark contrast between huge and tiny typography picks up the contrast between black and white, between mankind (big, bold, destructive) and nature (small, subtle, quiet).
Articles & interviews4
- NEW STANDARD.S Builds Credible Identity for Climate Media Critic Brandmelder
Berlin sustainability consultancy and creative studio NEW STANDARD.S created the strategy, identity, website and content tools for Brandmelder, a German media project that critiques climate reporting. The new system uses a dot-grid visual language derived from Netzwerk Klimajournalismus’s logo, climate-stripe-derived blue-to-coral colours, and Dinamo typefaces to establish a credible, non-activist-facing editorial identity.
- NEW STANDARD.S’ Maximilian Mauracher on pushing creativity in the fight against climate change
The Brand Identity interviews Maximilian Mauracher, co-founder of Berlin-based studio NEW STANDARD.S, about how design can contribute to the fight against climate change. He discusses the studio’s sustainable approach, their redesign of the Green Dot symbol to include a QR code for transparency, and the importance of rethinking design processes to minimize environmental impact.