Matthias Last

The goal was not only to create a brand but also a lifestyle where every gender could see themselves.

We have developed a few things without changing the identity too much and thus adapted the existing design to our needs.

The animated cube brings a focus onto the logo and enhances user interactivity.

We also utilised a rigid, Swiss structure for the website, which organises all the photographs and information in clearly defined boxes and spaces.

We love the Basis Grotesque type and it has almost become the studio’s signature.

While it is a beautifully clean grotesque typeface, it still has a unique shape.

It ideally suits our mentality as Studio Last: we always operate very modern, but also want to keep it classic in a way.

The small letters fitted perfectly into the concept and rounded things up.

This link to a physical object works nicely as a connection to their both digital and analogue presence.

The design should capture the zeitgeist and adapt to the target group.