Founder · Creative Director
The goal was not only to create a brand but also a lifestyle where every gender could see themselves.
We have developed a few things without changing the identity too much and thus adapted the existing design to our needs.
The animated cube brings a focus onto the logo and enhances user interactivity.
We also utilised a rigid, Swiss structure for the website, which organises all the photographs and information in clearly defined boxes and spaces.
We love the Basis Grotesque type and it has almost become the studio’s signature.
While it is a beautifully clean grotesque typeface, it still has a unique shape.
It ideally suits our mentality as Studio Last: we always operate very modern, but also want to keep it classic in a way.
The small letters fitted perfectly into the concept and rounded things up.
This link to a physical object works nicely as a connection to their both digital and analogue presence.
The design should capture the zeitgeist and adapt to the target group.
Berlin-based Studio Last developed the brand identity for SKŌUD Cosmetics, a German luxury skincare brand founded by scientists Dr. Nini Nielson and Dr. Julia Mader. The design merges scientific precision with natural elegance through minimalist packaging, a balanced logo, and refined typography. The project emphasizes gender neutrality, sustainability, and a holistic approach to beauty branding.
Studio Last designed a new website for the European Month of Photography (EMOP), balancing playful design with functional navigation for the festival’s 100 exhibitions. The Berlin-based studio used a Swiss-inspired grid, interactive features, and Basis Grotesque typography to reflect EMOP’s mix of contemporary and historical photography. The result is a structured yet dynamic digital experience that enhances user engagement.
Studio Last developed a new brand identity and website for Berlin-based production company Berlin Westend, inspired by the grid structure of photographic contact sheets. The minimalist, monochrome design uses Basis Grotesque and a distinctive blue accent drawn from an object in the client’s office, reflecting both digital and analogue sensibilities.
The Brand Identity interviews Matthias Last, founder of Berlin-based Studio Last, about the studio’s evolution, design philosophy, and its relationship with the art space Blake & Vargas. Last discusses the importance of individuality, the role of visual identity in communicating values, and the balance between commercial and experimental work. The conversation highlights Studio Last’s focus on art, culture, and timeless, content-driven design.