Matthew Tweddle
Creative Director · Co-founder · Founder
Studios:Only
Quotes
“The brief was to connect with new audiences without alienating the core.”
“The new wordmark is more distinctive and carries an attitude that can live up to the strategy.”
“There’s a timeless quality to the typefaces that’s extremely important for a product that’s going to exist in people’s homes for decades.”
“The Institute sees philosophy as a force for good – a way to help people think more deeply about life and the world around them.”
“We explored hundreds of ideas, but kept coming back to this one. It felt effortless – simple, elegant and distinctive.”
“A well-chosen type pairing does a lot of heavy lifting. We needed something that could shift tone – academic but not stuffy, warm but not informal.”
“Across applications, Tobias lends a bold and confident voice to headlines.”
“Colour became a way to further embed BIRI in their regions.”
“We wanted to help students to develop the skills to be able to create their own fully functioning modular typeface.”
“We chose to evolve the wordmark from Helvetica to Graphik by Commercial Type, which is better suited to digital applications.”