Matt Kilb
Co-Founder
In their own words
We saw an opportunity to break away from the typical, corporate B2B branding approach - detached, functional, and often forgettable.
Articles & interviews2
- Kiss Branding founders let team lead studio rebrand
Kiss Branding co-founders Poonam Saini Kilb and Matt Kilb handed their studio rebrand to their team after setting the strategy, deliberately staying largely out of the design process. The resulting identity, built around the lover archetype and a Cupid mascot named Roger Bowman, combines a custom hand-drawn wordmark, illustrated icons and hand-drawn animation.
- KISS Branding Revamps Fullers Foods with Consumer-Focused Strategy
Creative Boom reports on KISS Branding’s rebrand of Fullers Foods, a long-established UK food supplier. The Leeds-based studio adopted a consumer-focused approach to a traditionally B2B brand, integrating storytelling, heritage-inspired typography, and macro food photography. The new identity balances legacy and modernity, reinforcing Fullers’ Yorkshire roots and future ambitions.