In their own words
By creating a rotating set of stamps to replace that one letter, we found a metaphor for the 99.99km radius from which all ingredients are sourced.
Both typefaces were chosen for their timeless qualities.
We wanted a monospaced typeface that has a clean and modern aesthetic to accompany the characterful logotype, and this fit the bill perfectly.
Instead of a bulldog clip, hidden magnets elegantly secure the papers.
Articles & interviews
- Dennis Crafts Superlocal Brand Identity with Inked Vegetables
Dennis, a Barcelona and London-based studio, created a tactile, locally inspired brand identity for Superlocal, a restaurant sourcing everything within a 99.99km radius. The team used inked vegetables to stamp letterforms, focusing on a rotating 'O' to symbolize locality. The identity extends to SuperPizzaLocal, its playful sibling, maintaining cohesion through shared visual language and handcrafted details.
- Hotel Regina's Makeover Blends Historic Charm with Modern Style
Dennis Studio rebranded Barcelona’s historic Hotel Regina, balancing its century-old heritage with a modern sensibility. The identity draws from archival logos and architectural details, featuring custom typography, a refreshed wordmark, and a sub-brand for the hotel’s bar, Gina’s. The result celebrates timeless elegance while appealing to a new generation of guests.
- Taking notes from its history, Dennis delivers a timeless identity for Barcelona’s beloved Bar Bauma
Dennis created a refined rebrand for Barcelona’s historic Bar Bauma, balancing its 80-year legacy with a modern sensibility. The new identity includes a redrawn logo, cohesive blue palette, and tactile menu design inspired by classic bar clipboards. The project highlights thoughtful material choices and a typographic system built around Messina Sans Mono.