Mariana Torres
Creative Director · Founder
In their own words
We made a decision to take a different path, one that felt more unique and expressive.
Articles & interviews
- U.I.WD. Reinvents PULSO Hotel Branding as Cultural Journey
São Paulo-based studio U.I.WD. created a comprehensive brand identity for PULSO Hotel, a new luxury destination that merges art, gastronomy, and hospitality. The project treats every touchpoint—from signage to tableware—as a cultural expression, using the Acid typeface and a palette inspired by the hotel’s architecture and natural surroundings. The result is a sensorial, elegant identity that redefines the visual language of Brazilian luxury hospitality.
- Crimson tide: U.I.WD. delivers a high-octane brand for Apostrophe Reps, soaked in a rich tone of red
São Paulo-based studio U.I.WD. created a bold new identity for women- and minority-owned agency Apostrophe Reps. The rebrand uses a rich red palette, editorial-inspired layouts, and the Lay Grotesk typeface to reflect the agency’s diverse creative roster. The refreshed system spans print and digital applications, emphasizing imagery and dynamic typography.
- U.I.WD’s Bruno Tatsumi on their new website, simplicity and developing an entrepreneurial mindset
The Brand Identity interviews U.I.WD. co-founder Bruno Tatsumi about the studio’s new website, their philosophy of simplicity, and how developing an entrepreneurial mindset has shaped their growth. Tatsumi discusses the studio’s origins, creative evolution, and the balance between creativity and business management. The conversation highlights U.I.WD.’s commitment to simplicity, collaboration, and long-term sustainability.