Articles & interviews5
- REUNION names and designs skincare brand Tome identity
Los Angeles design and strategy studio REUNION created the name and launch identity for Tome, a skincare brand based on research into the freshwater sponge Spongilla lacustris. The identity frames the brand as "ancestral innovation," using book-like packaging, archival labels, olive-green tones, scientific stippled illustrations, a consumer education index and campaign imagery and films.
- Dani Sampson on Strategy: Girls Scouts
BP&O’s Dani Sampson reviews Collins’ rebrand for the Girl Scouts of the USA, describing it as a vibrant, fashion-influenced identity that modernizes the organization for Gen Z. The project celebrates individuality and community through a patchwork-inspired design system, updated apparel, and expressive visual language. Sampson praises Collins for transforming the brand from rigid tradition to a lively, inclusive lifestyle identity.
- COLLINS’ relaxing rebrand of dating site Match takes tonal inspiration from real-world ambience
COLLINS rebranded the online dating platform Match with a sophisticated and calming identity inspired by real-world ambience. The new design features custom typography, gentle gradients, and a tonal palette that evokes warmth and intimacy. The project aims to position Match as a mature and welcoming alternative within the dating app landscape.
- Center go all-in on minimalism with their confident packaging design for United Sodas of America
Brooklyn-based studio Center created a minimalist yet confident packaging identity for United Sodas of America, using vibrant colors and a clean typographic system built on Founders Grotesk. The design aims to represent unity and diversity across America through simplicity and color variety.
- New Brand Identity for MoMA by Order
BP&O reviews the refreshed visual identity for MoMA by New York-based studio Order. The project updates the museum’s system to be more modular, adaptable, and motion-driven, aligning with MoMA’s 2019 expansion and new seasonal communication approach. The identity builds on Pentagram’s 2009 system, incorporating MoMA Sans by Christian Schwartz and motion design by PepRally.