Marco Del Valle
Planning Director
In their own words
We're ultimately on the audiences' side. This isn't about judging them for buying other brands, but revealing something to them that they likely were not aware of.
We are living in an increasingly fragmented, hyper-visual reality. Social media has shortened our attention spans and increased the need for brands to create thumb-stopping content.
We had to figure out how to make something as dense and technical as scientific papers not only understandable but engaging for a general audience.
We had to figure out how to make something as dense and technical as scientific papers not only understandable but engaging for a general audience.
It was born out of The Ordinary’s mission to bring universal access to quality skincare.
Articles & interviews4
- The Ordinary Exposes True Cost of Celebrity Beauty Endorsements
Uncommon created 'The Cost of Influence', a striking installation for The Ordinary on London's Regent Street, exposing the hidden costs of celebrity beauty endorsements. The physical display of imitation cash highlights the brand's commitment to transparency and critiques inflated pricing in the beauty industry. The campaign blends experiential design with cultural commentary, reinforcing The Ordinary’s values of honesty and accessibility.
- The Ordinary & Uncommon Release Free Archive Exposing Beauty Myths
The Ordinary partnered with Uncommon Creative Studio to launch 'The Truth Should Be Ordinary', a digital archive designed to make scientific skincare research accessible to the public. The minimalist, journalistic website challenges beauty industry secrecy by presenting verified information in a transparent, functional format. The project reinforces The Ordinary’s ethos of honesty and accessibility while sparking broader conversations about transparency in beauty branding.
- The Ordinary Launches Archive Exposing Beauty Myths