Marco Del Valle

Planning Director

4 articles · Feb 2025May 2025

Studios:UncommonUncommon Creative Studio

Quotes

  • We're ultimately on the audiences' side. This isn't about judging them for buying other brands, but revealing something to them that they likely were not aware of.
  • We are living in an increasingly fragmented, hyper-visual reality. Social media has shortened our attention spans and increased the need for brands to create thumb-stopping content.
  • We had to figure out how to make something as dense and technical as scientific papers not only understandable but engaging for a general audience.
  • We had to figure out how to make something as dense and technical as scientific papers not only understandable but engaging for a general audience.
  • It was born out of The Ordinary’s mission to bring universal access to quality skincare.

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