Designer
Its flexible form lends itself to various applications, from serving as containers for photography, accentuating key messaging to creating abstract illustrations and patterns.
We carefully selected it to match the brand’s soft, rounded edges while giving it a confident, strong, and eye-catching personality.
We looked for a font that would showcase its acronym name through bright and eye-catching capital letters. We wanted a typeface that was not limited to an athletic aesthetic, but was elegant and contemporary, referencing the concepts of elasticity, flexibility and ‘stretch.’
The organic shapes and flow of the loops evoke a sense of movement and continuity, and they are reminiscent of the stretching of a textile and the recycling process.
Truth & Consequences developed a new brand identity for Productside, formerly 280 Group, centered around a modular 'P' logo inspired by product management workflows. The rebrand features a bold color palette, custom typography, and hand-drawn illustrations to convey confidence and warmth. The project reflects a thoughtful repositioning of the company’s ethos and visual presence.
The article highlights Truth & Consequences’ creation of a refined and sporty brand identity for RSPR, Qatar’s first sustainable athleisure label founded by Rina Saleh. The identity features custom typography using Stravinsky and Fabriga, a looping iconography system inspired by recycled materials, and an earthy color palette accented by vibrant orange. The design reflects RSPR’s focus on sustainability, movement, and elegance.