Designer Illustrator · Designer
In a time when AI and automation are at the top of my mind, I've been drawn to trends with a human element.
Creative Boom’s article, written by Tom May, explores Stills’ 2025 Photography in Design Trend Report, which identifies nine key visual trends shaping design and branding. The report highlights a shift toward authenticity, tactility, and imperfection in photography and design, reflecting a broader cultural move away from digital perfection. Designers and photographers are encouraged to embrace raw aesthetics, analogue techniques, and human-centered visuals.
The Brand Identity features W—E studio and Decimal’s collaborative work on Aaino, a lyrical editorial platform founded by writer Kristin Müller. W—E studio developed the brand identity and visual language, while Decimal translated it into a poetic, interactive digital experience that mirrors the feel of a printed magazine. The project balances beauty and functionality through thoughtful motion, layout, and storytelling design.