Kaye Dunnings
Creative Director
Studios:Shangri-La
Quotes
“We've spent years exploring the impact of consumerism and digital overload... For 2025, we wanted to go beyond critique and actually model alternatives.”
“Getting something in the mail that's not a bill or a piece of paper trying to sell you something is a rare, beautiful thing.”
“It's about folklore, about passing stories down and telling them slowly, telling them from one person to the next.”
“People come to Glastonbury for more than just the headliners. They want to be transported, challenged, welcomed—and for that, we have to keep evolving.”
“As a creative director, you have to have zero ego. Everything is a collaboration.”
“There's such beauty in the chaos.”
“When we said in 2024 'Everything Must Go', we meant it; everything has gone. The Wilding is a complete reset.”
“When we said Everything Must Go, we meant it; everything has gone.”
“This is a chance to start over and make everything new and exciting.”
“Getting something in the mail that's not a bill or a piece of paper trying to sell you something is a rare, beautiful thing.”