Kaye Dunnings
Creative Director
In their own words
We've spent years exploring the impact of consumerism and digital overload... For 2025, we wanted to go beyond critique and actually model alternatives.
Getting something in the mail that's not a bill or a piece of paper trying to sell you something is a rare, beautiful thing.
It's about folklore, about passing stories down and telling them slowly, telling them from one person to the next.
People come to Glastonbury for more than just the headliners. They want to be transported, challenged, welcomed—and for that, we have to keep evolving.
As a creative director, you have to have zero ego. Everything is a collaboration.
There's such beauty in the chaos.
When we said in 2024 'Everything Must Go', we meant it; everything has gone. The Wilding is a complete reset.
When we said Everything Must Go, we meant it; everything has gone.
This is a chance to start over and make everything new and exciting.
Getting something in the mail that's not a bill or a piece of paper trying to sell you something is a rare, beautiful thing.
Articles & interviews4
- Shangri-La's Social Media Exit Inspires Creatives to Connect Authentically
Creative Boom’s article explores how Glastonbury Festival’s Shangri-La field abandoned social media for its 2025 edition, embracing physical communication and local craft. Led by creative director Kaye Dunnings, the team used risograph-printed posters, seed packets, and a newsletter to foster genuine connection and anticipation. The piece highlights how this analogue approach offers lessons for creatives seeking authenticity and relief from digital burnout.
- Kaye Dunnings Redefines Glastonbury 2025 with Creative Chaos
Creative Boom interviews Kaye Dunnings, the creative director behind Shangri-La at Glastonbury 2025, exploring her unconventional path from DIY club culture to leading one of the festival’s most experimental spaces. The article delves into her collaborative, ego-free approach to creative direction and how she fosters inclusivity and experimentation within large-scale festival environments. It highlights her belief in finding beauty in chaos and the power of community-driven creativity.
- Shangri-La Transforms Glastonbury 2025 Into Revolutionary Art Space