Kate Doyle
Designer
In their own words
Parafin’s business is aimed at providing platforms, such as DoorDash, with funding that small businesses can access.
Typographically, Lausanne provides utility through clean geometry and is hardworking for product and editorial use cases, while Montagu provides spirit through its traditional characteristics.
The mark itself is abstract and can represent a variety of ideas, such as a water mill or wind turbine.
Articles & interviews
- XXIX’s elegant identity for Parafin addresses its dual audience of partners and small businesses
New York-based studio XXIX, in collaboration with Manhattan Hydraulics, developed a refined rebrand for financial platform Parafin. The identity balances the needs of both partners and small business audiences through a mint and gold palette, a dual-typeface system using Lausanne and Montagu Slab, and a logo designed by Ty Wilkins. The result communicates trust, warmth, and innovation within the financial sector.
- “It’s all about people!” Jacob Heftmann on XXIX’s democratic and dazzlingly talented studio
The Brand Identity interviews Jacob Heftmann, founder of New York-based design and technology studio XXIX, about the studio’s democratic structure and people-first philosophy. Heftmann discusses XXIX’s profit-sharing model, transparent salaries, and collective decision-making processes that prioritize fairness and empathy. The conversation also touches on XXIX’s sister studios within the garden3d collective and self-initiated projects like Index and Seaborne.