John Gilsenan
Founder, Designer
In their own words
The problem they're solving is one they have created.
Concept work shows what you're capable of. Real work shows what you're like to work with.
The problem they're solving is one they have created.
Concept work shows what you're capable of. Real work shows what you're like to work with.
We started to play with the other shapes and joked that the tag could be ‘let’s get blind drunk,’ of course knowing we would never be able to use anything like that!
We wanted a bright palette that would complement the bold shapes and shout from the shelf or fridge.
The lower case ‘e’ is used as a way to soften the bold marque and to add a touch of playful femininity to the masculine.
Articles & interviews3
- Is it ethical to present concept work as if it's real?
The article by Tom May explores the ethical implications of designers presenting speculative or concept work as if it were real client projects. Through insights from various industry professionals, it concludes that while concept work is valuable for learning and showcasing creativity, it must be transparently labeled to avoid misleading clients or employers. The piece emphasizes honesty and context as key to maintaining professional integrity.
- Is it ethical to present concept work as if it's real?
The article by Tom May explores the ethics of presenting concept or speculative design work as if it were real client work. Through perspectives from various designers and creative directors, it concludes that concept work has value for learning and showcasing skills, but must always be clearly labelled to avoid misleading clients or employers.
- IWANT’s prismatic packaging for women-led brewery Talea Beer Co. flourishes in its fluidity