Jeff Koons
Artist
In their own words
I chose to incorporate my iconic Balloon Dog in the design because it not only resonates with the brand's own iconic status, but is also directly related to this celebratory, optimistic, and I believe life-giving, moment.
Articles & interviews3
- 10ft Human Hair Ball Rolls Through New York for K18 Campaign
Culture columnist Gary Grimes examines why established film and music celebrities often struggle to gain critical respect when they exhibit visual art. Using Adrian Brody, Jack White and Ed Sheeran as recent examples, the article considers criticism of celebrity vanity projects, gallery economics, class and art-world gatekeeping, while noting exceptions such as Brad Pitt, Sharon Stone and Lena Dunham.
- When a balloon dog walks into a bottle: why Evian + Jeff Koons is a collab we can all learn from
Creative Boom reports on Evian’s 200th anniversary collaboration with artist Jeff Koons, who designed limited-edition glass bottles featuring his iconic Balloon Dog motif. The article highlights how the partnership aligns with Evian’s history of treating its packaging as a cultural object and celebrates the brand’s creative legacy. The campaign also features portraits of athletes and Koons himself, reinforcing Evian’s blend of sport, art, and heritage.
- MAUD designs map- and calendar-inspired identity for Making Art Public
Sydney and Melbourne-based studio MAUD created the visual identity for Making Art Public, Kaldor Public Art Projects' 50th-anniversary exhibition curated with British artist Michael Landy. The system draws on the navigational grids of maps and calendars to represent place and time, pairing flexible linework with Dada Grotesk typography and predominantly black-and-white communications.