Jay Cover
Illustrator, Designer
Articles & interviews
- Illustrator Pricing: Project Rates vs Day Rates
The article by Katy Cowan explores how freelance illustrators can determine fair pricing, comparing project rates with day rates. Agents Jon Cockley of Handsome Frank and Clara Marcus of The Jacky Winter Company share insights on usage-based pricing, licensing, and sustainable rates. They emphasize understanding client expectations, building logical pricing structures, and maintaining transparency to ensure fair compensation.
- "OFFCUTS’ PA200 Publication Safeguards Poster Art's Fleeting Beauty"
The Brand Identity features OFFCUTS’ latest publication, Poster Archive 200 (PA200), a carefully designed book by Harrison Marshall that preserves 200 experimental posters from designers worldwide. The project emphasizes minimal typography, vibrant accents, and tactile materials to celebrate the ephemeral art of poster design. Collaborating with Northend and G . F Smith, the book showcases thoughtful craftsmanship and interviews with notable designers.
- A LINE and Pelago discuss the logistics, challenges and insights behind their brand collaboration
The Brand Identity interviews A LINE and Pelago about their collaborative rebrand of the digital health platform formerly known as Quit Genius. The project focused on creating an empathy-led identity that reduces stigma around substance-use treatment, featuring a new name, visual system, and illustration style. The result is a warm, optimistic brand built around the concept 'you are not an island.'
- Mouthwash Studio’s playful identity for Woset taps into the boundless joy and wonder of childhood
The Brand Identity features Mouthwash Studio’s playful brand identity and website for Woset, a children’s fashion and toy brand. The project combines Jay Cover’s whimsical illustrations, a handwritten wordmark, and motion by Zac Waxman to create a joyful, storybook-inspired digital experience. The design captures the imaginative spirit of childhood through interactive elements and earthy colors.
- Studio Oker’s inviting identity for UX design studio Okse is rooted in character and country
The Brand Identity features Studio Oker’s refreshed brand identity for UX design studio Okse, inspired by the Norwegian landscape of Jæren and the symbolism of the bull. The identity combines typographic sharpness with warm, witty illustrations by Jay Cover and a sunshine yellow palette, reflecting Okse’s personable and down-to-earth approach to UX design.
- OMSE Creates Clear, Flexible Identity for Hackney Church
London branding agency OMSE created a flexible identity for Hackney Church following the restoration of its primary church building. The system uses a stained-glass-window-inspired symbol, adaptable sub-brand iconography, GT Alpina and Ginto typography, and distinctive illustration commissions for programmes including Families of East London, Kids and the church brewery.