Jay Cover

Articles & interviews

• "OFFCUTS’ PA200 Publication Safeguards Poster Art's Fleeting Beauty"

  The Brand Identity · May 5, 2025

  The Brand Identity features OFFCUTS’ latest publication, Poster Archive 200 (PA200), a carefully designed book by Harrison Marshall that preserves 200 experimental posters from designers worldwide. The project emphasizes minimal typography, vibrant accents, and tactile materials to celebrate the ephemeral art of poster design. Collaborating with Northend and G . F Smith, the book showcases thoughtful craftsmanship and interviews with notable designers.

  OFFCUTSSemiotik DesignNordebrink Studioeditorial
• A LINE and Pelago discuss the logistics, challenges and insights behind their brand collaboration

  The Brand Identity · Aug 17, 2023 · Interview

  The Brand Identity interviews A LINE and Pelago about their collaborative rebrand of the digital health platform formerly known as Quit Genius. The project focused on creating an empathy-led identity that reduces stigma around substance-use treatment, featuring a new name, visual system, and illustration style. The result is a warm, optimistic brand built around the concept 'you are not an island.'

  A LINEMoving BrandsPelagobranding
• Mouthwash Studio’s playful identity for Woset taps into the boundless joy and wonder of childhood

  The Brand Identity · Apr 12, 2022

  The Brand Identity features Mouthwash Studio’s playful brand identity and website for Woset, a children’s fashion and toy brand. The project combines Jay Cover’s whimsical illustrations, a handwritten wordmark, and motion by Zac Waxman to create a joyful, storybook-inspired digital experience. The design captures the imaginative spirit of childhood through interactive elements and earthy colors.

  Mouthwash StudioWosetbranding
• Studio Oker’s inviting identity for UX design studio Okse is rooted in character and country

  The Brand Identity · Mar 10, 2021

  The Brand Identity features Studio Oker’s refreshed brand identity for UX design studio Okse, inspired by the Norwegian landscape of Jæren and the symbolism of the bull. The identity combines typographic sharpness with warm, witty illustrations by Jay Cover and a sunshine yellow palette, reflecting Okse’s personable and down-to-earth approach to UX design.

  Studio OkerOkseOksebranding